An award-winning classic gets a radical upgrade

Heights of perfection

Good engineers aren’t happy unless they’re unhappy. Not in an existential way; more that it means they’ve found something they want to improve, and the solution is nagging at them. (Although sometimes, of course, that can definitely skirt the edges of an existential wobble…)

They went through it in 2016 when Contour was revamped into its current look. It happened again in 2020, when the family gained the ‘i’ badge after being perked-up by a raft of trickle-down Confidence tech.

And they went through it once more in the months before the first Contour 20 Black Edition rolled off the production line at our factory in Denmark. During development this time, their unhappiness made them extremely happy, because they got to throw the kitchen sink at it.